E-commerce websites & Shopify development

E-commerce websites are designed to make buying easier, managing simpler, and growing your business more achievable.

Services

E-commerce consultancy & strategy
Shopify & WooCommerce development
E-commerce platform migrations
Memberships, subscriptions & gift vouchers
E-commerce SEO & digital marketing
Ongoing support, optimisation & analytics

Related Case Studies

John Howe Turkeys
VOSS Water
Rathfinny Wine Estate
Rules Restaurant

Overview

A successful e-commerce website is about much more than simply selling products online. It should feel like a natural extension of your brand, making it easy for customers to browse, buy and come back, while giving your team a platform that’s simple to manage and ready to grow with the business.

From Shopify and WooCommerce builds to migrations, memberships and more bespoke purchasing journeys, we create e-commerce experiences that bring together thoughtful design, intuitive functionality and the right technology to turn visits into sales.

lady buying online

E-commerce that fits your business

For many businesses, selling online starts with a simple goal: make it easier for customers to buy. Over time, though, things become more complicated. Product ranges grow, systems become disconnected, customer expectations shift and what once felt manageable starts to feel restrictive.

That’s often when businesses begin looking at platforms like Shopify. The platform itself is only part of the conversation, though. A successful e-commerce website needs to do more than process transactions. It should reflect your brand, support your wider marketing activity and create an experience that feels intuitive for the people using it. Most importantly, it should be something your team can manage with confidence long after launch.

We can help you plan, design and develop e-commerce websites that balance all of those requirements. Sometimes that means a new Shopify build. Sometimes it’s a WooCommerce store. Sometimes it’s helping an existing platform work more efficiently. The starting point is always the same: understanding the business, the audience and what’s getting in the way.

Why businesses choose Shopify for e-commerce

Shopify has become one of the most widely adopted e-commerce platforms in the world because it strikes a strong balance between simplicity and capability. It gives businesses a reliable foundation for selling online, while offering the flexibility to support more complex requirements as they grow. That makes it a good fit for a wide range of organisations, from retail brands managing large catalogues and high order volumes, to hospitality businesses selling gift vouchers, merchandise, subscriptions and memberships, or specialist businesses simplifying more complex purchasing journeys.

As requirements evolve, Shopify can evolve alongside them. Businesses can sell across multiple countries, manage different currencies, create region-specific catalogues and connect with a wide range of third-party systems. Loyalty programmes, reviews, subscriptions, stock management, marketing automation and reporting can all be introduced through Shopify’s app ecosystem, allowing the platform to adapt without the need for a full website overhaul. Of course, Shopify isn’t always the answer. Some organisations are better suited to WooCommerce or another platform entirely. That’s why we focus on understanding the requirements first and recommending technology second.

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User experience design for e-commerce websites

WooCommerce remains a popular choice for businesses that need e-commerce to sit within a broader digital experience. Built on WordPress, it allows online sales, content and customer journeys to work together, making it well-suited to organisations where people need to read, compare, research and explore before making a decision.

For hospitality venues, vineyards, manufacturers and other content-led businesses, WooCommerce can bring bookings, gift vouchers, memberships, visitor information, product details and technical resources into one cohesive website. With bespoke design, carefully selected plugins and custom development where needed, it offers a flexible way to make e-commerce feel like a natural part of the wider brand experience.

Designing for real people

One of the easiest mistakes to make in e-commerce is focusing entirely on technology. Customers don’t think about platforms, and they don’t care how products are organised in the CMS or what integrations are running in the background. What they do care about is finding what they’re looking for, understanding what they’re buying and completing the purchase without unnecessary friction.

That’s why user experience plays such an important role in every e-commerce project we deliver. We think carefully about navigation, content structure, product presentation and customer journeys. We look at the questions people are likely to ask before making a purchase and ensure the website provides the answers at the right moment. We consider how trust is built, how information is presented and how the brand is experienced throughout the process.

Our e-commerce development process

No two e-commerce projects are quite the same, but the questions behind them are often similar. How do we make buying easier? How do we reduce the amount of manual work behind the scenes? How do we create a better experience for customers without making things more complicated for the team managing it? Finding the answers starts with understanding the business itself.

1. Understanding the business

Before discussing platforms, functionality, or integrations, we take the time to understand how the business operates, how customers buy, and what the website needs to achieve.
This may include:

  • How do you manage inventory?
  • Product data, e.g. copy and imagery
  • What is the order fulfilment process?
  • What carriers are being used?
  • Customer buying journey, including returns and refunds.
2. Planning the experience

We map user journeys, structure content and identify opportunities to simplify the buying process. This stage helps ensure the website feels intuitive for customers and manageable for internal teams.

 

3. Design, development and data migration

With the foundations in place, we bring everything together through design and development, creating an e-commerce platform that balances performance, usability and brand experience.

4. Launch and ongoing support

A successful launch is only the beginning. We continue to support clients through SEO, analytics, optimisation, and ongoing development to help ensure the platform evolves alongside the business. This may include:

  • Product data (copy, imagery)
  • Order history
  • Customer accounts
  • Standard pages and news articles, etc.

Our e-commerce work

Jht Mockup

John Howe Turkeys

A long-standing client whose e-commerce platform needed to support continued growth during one of the busiest seasonal trading periods. We supported a migration to Shopify alongside wider digital marketing activity, helping create a stronger foundation for future growth. Since we began working with John Howe in 2022, online sales have continued to grow year on year.

The migration to Shopify was completed in September 2025, ahead of the peak sales period, with minimal impact on SEO rankings. Sales during the season went on to outperform the previous year.

Services provided:

  • Shopify migration
  • Product migration
  • Customer account migration
  • Order history migration
  • SEO migration planning
  • SEO support
  • Paid advertising
  • Analytics and reporting.
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voss water website on phone

VOSS Water

Working alongside the VOSS marketing team, we supported the transition to a new Shopify platform as part of the brand’s wider global growth strategy, ensuring the website reflected the brand’s premium nature while supporting future ecommerce ambitions.

Services provided:

  • Shopify development
  • Bespoke Shopify theme design
  • SEO migration support
  • International website support
  • Ongoing SEO consultancy.
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Rathfinny Mockup

Rathfinny Wine Estate

Rathfinny required an e-commerce platform that could sit comfortably alongside the wider vineyard experience, allowing customers to purchase wines, manage memberships and engage with the brand through a single digital platform.

Services provided:

  • E-commerce website design
  • E-commerce development
  • WooCommerce integration
  • Membership functionality
  • SEO migration support
  • Email marketing.
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rules retaurant website

Rules Restaurant

What began as a simple online voucher system has gradually evolved into a broader e-commerce offering, helping one of London’s most iconic restaurants expand how customers interact with the brand online.

Services provided:

  • E-commerce consultancy
  • Online gift vouchers
  • Digital voucher functionality
  • E-commerce development
  • Merchandise store development.
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