A branding agency will analyse your company, its position in the market and the core values driving everything you do.
They will create assets such as your logo, colour palette, typography, tone of voice and style, and packaging design which reflects your brand. The process can also involve creating a brand name, tagline and website.
A marketing agency will use the branding you already have in place and develop a strategy to reach your target audience.
Marketing can involve various techniques such as pay-per-click advertising (PPC), social media, TV and radio advertising, email marketing, banner ads, offline marketing, and other creative ideas.
Each campaign will have a goal, such as increasing awareness of a new product, and will work over a finite amount of time before the goals and tactics change.
Social media makes it very easy to share a good or bad experience; we’ve probably all done it at some point.
Negativity toward your brand can also affect your marketing efforts. Strong branding helps build your customer base, whereas poor branding can hurt your bottom line.
What Is the Importance of Marketing?
Having a strong brand and great products is meaningless if you don’t have any customers, which is a problem marketing aims to solve.
A marketing agency will identify your target audience and find ways to promote your company to them.
Do I Need a Branding or Marketing Agency?
If your business requires help with its image or increasing sales, you will need both or a full-service agency that can offer both services.
If you don’t have any branding, are unsure of your brand, or need an update, you will need to employ the services of a branding agency.
A marketing agency can offer insights into why your current marketing isn’t working or how to improve it and provide you with new ideas and a tactical plan of action.
If you don’t have any marketing in place, a marketing agency will be your best bet to get started.
Both branding and marketing can seem like a considerable expense at the time; however, they are both essential to ensuring the long-term success of your business. Your branding project will be a one-off until it requires an update to give it a refresh, whereas marketing will be ongoing.
I Need Help With My Branding or Marketing – What Do I Do Next?
Well, we’re glad you asked! The Hideout is a full-service agency which means we can help you with all of your requirements. We offer everything from branding and logo design and packaging design to a new website to get your branding off to a positive start. Our marketing services include campaigns, publications, email marketing, social media, and PPC.
