Refreshing one of the UK's best family-run garden centres' brand to grow into a modern destination while staying true to their cherished roots.
Sector
Retail
Services
Brand strategy
Brand identity
Printed matter
Signage & Wayfinding
Copywriting
Photography
Overview
With nearly five generations having built up the business, Ruxley Manor has been a family-run garden centre for nearly 60 years. As they approached this milestone, they were looking for a fresh brand identity to compete nationally as well as appealing to a digital and social audience without losing the personal, family-feel they have been developing for years and that makes them the Ruxley people love.
The goal was to show how the place has grown into a modern destination beyond a garden centre while staying true to their roots — something that felt polished and professional but still warm and approachable.
The Hideout spent time getting to know all about the business, how it was founded, how it has changed over the years and how we want to be seen going forward with that knowledge, this then enabled them to come up with various ideas which we then narrowed down to our new branding, that you see now. We are extremely pleased with the end result, a look that far better reflects the business that we have become.
JAMES EVANS, MANAGING DIRECTOR
Change of perception
Over the years Ruxley Manor has become known for not only being a garden centre, but also a destination with different spaces and events happening all the time. The new brand needed to position Ruxley as a place where people can do more than just buy plants; it’s a place to spend time, grab a bite, or attend a special event. One of the challenges in this project was ensuring that the new brand didn’t feel like a big corporate takeover. Ruxley Manor’s history as a family business still remains at the core of the brand, so we carefully balanced modern design with a nod to their legacy — a grown-up visual identity that represents Ruxley accurately and aligns with their customers.
A consistent visual identity
The logo and design system we built are flexible, working just as well on digital platforms as they do on printed materials or large outdoor signs. It all ties together so that no matter where you see Ruxley Manor it feels like the same place.
To keep everything consistent moving forward, we created an extensive brand book as a clear guide that Ruxley’s marketing team can use to make sure all their materials — whether for events, digital ads, or even signage — fit with the new look and feel of the new brand.
Around Ruxley Manor
An important part of the project was the focus on translating the new identity into the physical world. Wayfinding and signage were a big part of this – they needed to be clear, functional, and fit seamlessly with the surroundings.
We developed a concept that used materials like wood to blend in with the aesthetic of the buildings and landscape. It was important that the signage felt natural in the environment, so we worked closely with the manufacturer to ensure the materials would not only look exactly how we wanted them to look, but be durable and cost-effective too.
Further materials
Alongside the signage, other elements like vehicle wraps, labels and packaging were produced to keep the look consistent across all physical elements of the estate, both within and beyond the garden centre.
The end result? A brand that works on a practical, everyday level, making the customer experience smoother and more intuitive.
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