Creating a central digital hub for Rathfinny Wine Estate, that showcases their exceptional sparkling wines and unique experiences.
Sector
Retail
Services
Website design & development
Email marketing
Overview
Rathfinny Wine Estate, established in 2010, has quickly risen to become one of England’s premier sparkling wine brands. Being more than just a winery, Rathfinny offers a cellar door shop and a range of experiences, including tours, dining, overnight stays, and private events.
To highlight these diverse experiences available at the estate, we created a digital presence that serves as a central hub for all aspects of the estate while sitting alongside an integrated online shop for their wine selection.
“Right from the start we were impressed with The Hideout. I particularly liked the way that every member of the team knew not only their area of work, but also their colleagues’ areas, so everything was ‘joined up’. I also liked their realistic and practical approach, never over-promising but always delivering. I can’t recommend them highly enough and I think the new website speaks for itself.”
Sarah Driver, Owner
MAKING THE SALES
A key component of the project was integrating a WooCommerce online shop into the main brochureware site. While essentially being two different systems, both of these parts now connect organically within one domain, allowing customers to easily browse and purchase wines without having to leave the main Rathfinny site. The result is a streamlined, user-friendly shopping experience that drives sales and enhances customer satisfaction, while keeping the brand contained within its own digital landscape.
Telling Rathfinny’s story
We structured the new Rathfinny site to provide clear pathways for different user needs; be it looking to book a tour, learn about the estate’s history, or shop for wine. Beyond functionality, the website serves as a way to tell Rathfinny’s unique story. By using rich content and visuals that highlight the estate’s history, behind-the-scenes looks of their wine craftsmanship and journals on their experiences, we created a narrative that offers an immersive journey for any visitor, physical or digital alike.
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