Building a seamless digital directory website for a global audience that grows alongside an expanding portfolio of world-renowned clubs, restaurants, and hotels.
Sector
Hospitality
Services
Website design & development
Photography
Email marketing
Brands included
Paris Society
Raspoutine
Gigi Rigolatto
Louie
Il Bambini Club
Maison Revka
+ Many others
Overview
Home to some of the world’s most recognisable clubs, restaurants and hotels, Paris Society stands as a global leader in luxury hospitality. To showcase the full range of the Paris Society Group they needed a website that works as a directory for discerning guests across the globe.
From Raspoutine and Gigi to Louie and Il Bambini, we developed a seamless, digital ecosystem that looks to the future. This custom framework creates the room and flexibility to grow alongside Paris Society’s ever-expanding international portfolio.
The entire team at The Hideout has been incredible to work with. They’ve been our exclusive partner in redeveloping up to 30 of our most prominent premium hospitality location websites, and it’s been an incredibly smooth process, perfectly tailored to our needs. From SEO to web design, and everything in between, my team & I couldn’t recommend The Hideout more highly.
Astrid Verhulst, Digital Marketing Director
A consolidated ecosystem
To accommodate any new brands that may emerge we created a unified Paris Society theme, with our design and development team working closely together to completely overhaul the entire Paris Society digital landscape. Recognising their global audience, a multilingual multisite approach provides a localised experience for users worldwide and forms the structure for their various brand websites to sit in.
Each of these brands, while sharing this common framework, retains its unique aesthetic and functional needs, ensuring that their individuality isn’t compromised. This allows for a consistent user journey across all of Paris Society’s websites, with features and elements positioned in the same place for intuitive navigation.
The technical background
With the existing Paris Society sites already ranking incredibly successful it was absolutely crucial that all new websites would be able to maintain the same standard of traffic flow. Our SEO experts ensured that all domains for this project were primed for success from the moment they went live. By optimising both content and structure, the team made sure that each site started on the best possible footing, ready to retain and attract new visitors.
By implementing the multilingual multisite approach and robust SEO strategies, we built a framework that is both accessible and highly visible to a global audience. This seamless integration allows Paris Society to confidently expand their portfolio, knowing their digital presence is strong, consistent, and ready to grow alongside them.
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