Letting Balfour Winery step in to a fresh, cohesive identity that honours heritage and sets the stage for future growth.
Sector
Retail
Services
Brand strategy
Brand identity
Print design
Copywriting
Overview
Over the years, Balfour Winery has been known by different names, leading to confusion among customers, diluting the brand’s impact. Having recently been named “England’s Best Vineyard to Visit” prompted the need to refresh the visual identity and bring consistency to their brand across all departments. By streamlining everything we created a fresh, unified identity that reflected heritage, Balfour’s vision for the future and allowed their internal team to easily maintain clarity across digital and print assets.
“We hugely enjoyed working with the team at The Hideout. They did a phenomenal job with the rebranding of Balfour Winery; taking key aspects of our heritage and a flexible, collaborative approach to create a modern, refresh of our brand which we’re very proud of. Throughout they’ve been a pleasure to work with, accommodating our feedback and input superbly.”
JACK MERRYLEES, MARKETING & PR DIRECTOR
Much needed consistency
We began with a complete audit of Balfour Winery’s existing branding, identifying areas where the visual identity was fragmented and inconsistent as well as parts that remained recognisable throughout the years. With the audit results in mind, we went on to create a design system that stayed true to Balfour while providing a unified visual language that worked seamlessly across all touchpoints.
The logo redesign aimed to connect Balfour’s right heritage with the process of winemaking, represented by the physical buildings of both. The angled roof within the logo became a recurring feature creating a unified look that’s unmistakably Balfour. This angle is a consistent thread linking the winery’s physical space, wine labels, and all their marketing materials together within one overall design language.
A clear message
With a new, versatile visual language in place and documented within new brand guidelines, Balfour’s internal marketing team is able to create materials that feel consistent, whether for print or digital. With that, a range of Branded items like merchandise, umbrellas, adverts, signage, and social media assets were introduced. These additions ensure that whether it’s at a vineyard event, in a retail space, or online, every touchpoint feels cohesive and instantly recognisable.
The team is able to tell their story in a way that’s cohesive and instantly recognisable. No more mixed messages or confusion — just a strong, consolidated brand that reflects the quality of the wine and the beauty of their vineyard.
Nannette’s Rosé: A campaign in bloom
Alongside the main Balfour rebrand, we created a campaign for Nannette’s Rosé, a wine named after the owner’s daughter. With rosé making a big comeback, especially in spring and summer, this campaign finds its roots in seasonal energy while highlighting Balfour’s long-standing commitment to sustainability.
Sustainability has been part of their story since 2002 in the form of several rewilding initiatives, so for every bottle of Nannette’s Rosé sold, Balfour committed to donating to the Kent Wildlife Trust to support local rewilding efforts.
Inspired by the wildflower watercolours painted by Nannette herself, we created a floral motif that became the visual heart of the campaign. This digitalised, but delicate pattern was used across everything from advertisements to giveaways, and even tiled it for larger installations, like real flower arches at the winery and pubs and branded glassware in their pubs.
Nature’s perfect pairing
The campaign spreads across multiple channels, from social media to print ads, and includes giveaways like seed boxes and wildflower-themed merchandise.
To tie together the visual and purpose-driven message, the tagline “Nature’s perfect pairing” accompanies the whole campaign. With its playful nod to traditional wine pairings, we highlight the connection between a glass of Nannette’s Rosé and nature itself. For every case sold, customers receive wildflower seed kits to plant in their own gardens, using the same blend found in Balfour’s own meadows.
With Balfour Winery’s refreshed brand bringing clarity and consistency to their business, it created the perfect backdrop for the Nannette’s Rosé campaign to have its beautiful standout moment and introduce the new visual identity to the world — for long standing and brand new customers alike.
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