Life on the road
The old mhs vans have been a familiar sight across Kent with the pinecone of their logo being used on the side. But it was time for something new. The refresh coincided with the introduction of the mhs create values, meaning a change of direction for the creative.
An illustrative approach was taken to represent the messages displayed on each van and this style has been carried through to other customer facing marketing materials. The design was an opportunity to let people know what mhs homes actually do and to engage with the wider community while on the road.
A plan of action
The Service Plan is given to all mhs employees and shows them the strategic objectives that the company has set for the coming year. We were tasked with creating an easy to follow booklet that looked good and was clear to understand.
Key branding elements were used throughout, and to make what could be a simple A5 booklet into something a bit more special, we added a custom green saddle stitch and matt laminate cover to give it a nice textured feel when you pick it up.
