User-informed design
We always design with a user-focused mentality, ensuring that regardless of what device a user is on, the journey is equally clear and efficient. The old KAE site had separate mobile and desktop versions to try and help manage the quantity of information. We knew that when creating a single responsive site, there had to be different treatments on the navigation across devices to efficiently direct traffic.
Prior to the design phase, we worked with the KAE team on a series of wireframes that mapped out key user journeys and simplified the experience. Large buttons and careful use of their bold colour palette creates obvious signposting to key areas of interest. A continued use of icons helps the experience to feel the same across tablet and mobile devices where screen space is more limited.
Influencing offline
As part of the website redevelopment project, we helped KAE give their logo a refresh so that it was more suitable for the web. This evolution of their brand was continued into the design of the site which, in turn, influenced the direction of their offline materials. With a focus on clean, geometric shapes and a bold, confined colour palette, we created a design direction that felt comprehensive and recognisable as their own. Following on from the website build, we were excited to continue to work with the team on further projects; including an email template and a marketing campaign to help encourage engagement.
