Itris provides market-leading recruitment software to all types of businesses around the world. We started working with Itris on a complete overhaul of their marketing materials ready for the launch of their new product; Itris 9. From day one, we really clicked with the guys there and we soon became an extension of their in-house team.
The next chapter in recruitment software
Together, we developed a strategy for launch and created a new website, video, advertising campaign, email marketing, brochure and other materials to help promote their revolutionary new software.
Having previously had restrictive websites, the team wanted a site that gave them freedom and flexibility when it came to updating content in the future. Using our base WordPress Widget Framework, we designed and developed a series of widget-based templates making updating the site quick and easy; allowing them to adapt content, depending on results.
Let the software do the talking
The design was inspired by the new software; taking a clean, simple and easy to use approach that simplifies the user experience. The screenshots and use of video help to showcase Itris 9 and let customers get a real feel for what they’re buying and how it can benefit their business.
Taking the madness out of recruitment
The advertising campaign again took a simplistic approach, with an added element of character and humour that reflects the personalities at Itris. We created a series of graphics that played on the messaging from famous fairy tales paired with a singular, recognisable image from the tale itself.
We are over the moon with all the marketing materials The Hideout have produced for us which have completely transformed our image. Our rebrand was so important to us and thanks to their creativity and expertise, they’ve absolutely nailed it. They really have gone over and above our expectations and we’ve been impressed with their patience and communication throughout the project.