Having worked with the Caprice team for more than a decade we were excited to work with them to redesign and redevelop their online presence.
The Caprice group’s selection of restaurants includes Scott’s, Le Caprice, Daphne’s, J Sheekey and London’s most famous eatery The Ivy which first opened its doors in 1917, famous for it’s harlequin glass windows, Shepherd’s Pie and elegant service.
The restaurant group has a passion of good food, seasonal ingredients, first class service and experience.
A diverse group
The group is diverse in its offering, with all restaurants having their own brand, guidelines and identities. Having these individual restaurant brands was the first challenge to the project. It wasn’t possible to build a unique and bespoke system for all 13 websites, so we developed a framework that allowed for two overarching styles and the group.
Together with the Caprice marketing team, we reviewed and agreed which restaurant was the ‘editorial’ style or ‘full-image’ style. Having such a build foundation has allowed us to style each site to suit the individual brand and ensure this is carried through on the websites to represent them and all they have to offer. Working in this way also enables us to create new restaurant sites with ease if required.
For the techies amongst you, head over to our blog on how we used Gulp to manage themes for this project.
During our discovery phase it was decided we would use our Widget Build on Umbraco. This gives the team complete flexibility moving forwards. We developed a series of widgets that can be used as needed to create new pages as requirements change, without extra development costs.
To read more about the power of the widgets, take a look at our previous blog post to find out a little more.
Making it easy to update content
To help the marketing team at Caprice with administration, we opted for a multi-site approach. This allows them to access all individual websites via one account, with restricted access to General Managers and restaurant staff to their brand only.
The group site provides company background information and signposts users to the restaurant sites.
All about planning
The simplistic nature of the new websites allows the restaurant brands and photography to do the talking. This ensures ease of use on mobile, allowing customers to book or contact quickly whilst on the move.
As ever in the hospitality world, time was of the essence. Once we had the scope of work and plan for development agreed, we worked fast and efficiently to ensure all 13 websites were launched on time and to budget. All sites went live at Midnight in early February 2017.
The team at Caprice Holdings and ourselves have received positive feedback and we’re very proud to continue to support them as an extension of their digital marketing team.
Have a look yourself, but be warned they’ll make you hungry!