What Is Considered a Creative Agency?

By Frauke / Industry /

You can expect a creative agency to house a lot of creative talent on their team, but what exactly do they do?

The services they offer vary somewhat though you can expect them to be anything that falls under the umbrella of marketing and advertising. By this, we mean services such as branding, design, marketing, advertising, PR, and digital marketing.

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The services within these can also vary depending on the agency.

Web design and development, for example, could be considered part of branding and marketing, but they require specialist skills which an agency may not have.

In an ideal world, a creative agency would offer the following:

Strategy Content creation Other
Strategy :BrandContent creation :GraphicsOther :PR
Strategy :MarketingContent creation :InfographicsOther :Sponsored content/ads
Strategy :Content Content creation :PhotographyOther :Influencer marketing
Strategy :Social Media Content creation :VideographyOther :Digital marketing
Strategy :AdvertisementContent creation :Logo designOther :SEO/PPC
Strategy :Content creation :Copy and content writing Other :
Strategy :Content creation :Proofreading and editingOther :
Strategy :Content creation :BrandingOther :
Strategy :Content creation :Website design and developmentOther :

Who Should Use a Creative Agency?

Any business that is serious about increasing future revenue and enhancing its reputation needs to consider using a creative agency.

Any company can benefit from their guidance and expertise, from a small start-up to a large corporation.

The Hideout
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What Are the Benefits of Using a Creative Agency?

Outsourcing means you can hand over your marketing and advertising efforts to the experts. Some of the benefits include the following:

Creative Talent
You can expect an agency to employ the best of the best. Raw talent will be honed through practice and experience, giving you the benefit of exceptional creativity.

Fresh and Objective Perspective
It’s not always easy to look at things with fresh eyes when immersed in them daily. Your logo, for instance, will be very familiar and hard to see how it can be improved. An agency can take an objective approach and suggest fresh ideas.

Expertise
Agencies will be on the ball when it comes to the latest trends and tools of the trade, as their livelihood depends on keeping up to date. Their staff are generally passionate about their jobs and will always seek new and better ways of doing things. 

Unique Insights
Agencies will be able to provide you with unique insights into your industry from previous experience with their clients.

Speed of Work and Keeping to Deadlines
In-house work can fall behind when other work takes priority. With an agency, they will schedule your project and work to your deadlines.

High Quality
Agencies pride themselves on their work and want only to produce the best for their clients. You can expect a high-quality standard of work tailored to your business and goals.

Accountability
Your chosen agency will keep your project on track.

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What Does It Cost to Use a Creative Agency?

Due to the variety of services offered and your individual requirements, the costs will vary from agency to agency and the work you are outsourcing to them.

For example, a website design could cost anything from hundreds to thousands of pounds.

Should You Use a Specialist Agency or a Creative Agency?

Hiring a specialist agency, such as outsourcing your website to a web design agency, can make sense if that is your only project.

A creative agency can also handle the work just as well so your choice will come down to your personal preference. If your business needs help with multiple areas such as website, social media, and SEO, finding a creative agency that can cover all of these makes more sense.

Ultimately, your choice boils down to your budget, finding an agency you want to work with and their capabilities.

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Is The Hideout a Creative Agency?

The Hideout is a full-service creative agency. Our range of services allows us to support your business with all your marketing and advertising needs.

Design

Branding and logo Web design Publications Campaigns Packaging design

Digital

Development Email marketing Social media SEO/PPC Support Web hosting

Content

Photography Video Copywriting Infographics Illustration

Our team comprises creative and technical talent and staff dedicated to ensuring your projects run smoothly.

Want to find out more?

We don’t like to use confusing jargon – we believe in clear communication, and our team will be happy to answer any questions, no matter how trivial!

You can chat with our team at 01622 238535 or team@thehideout.co.uk.

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