A web design agency specialises in designing and creating websites for businesses.
They will also usually offer web development or supply a prebuild content management system (CMS).
Some agencies offer more than one service, such as a full-service agency like The Hideout.
We offer everything your business needs regarding marketing, including web design and development, branding, email marketing, social media, and search engine optimisation (SEO) and pay-per-click (PPC).
Web design and development are specialist skills; you can expect agencies to have dedicated web designers and developers on their teams. Your first point of contact will usually be with a member of the sales team who will hand you to the account manager dedicated to looking after your working relationship.
A project manager will be in charge of keeping your project on track. Smaller agencies may have staff handling multiple roles.
Why Do You Need a Web Design Agency?
A website is an effective marketing and sales tool and requires expertise to create to ensure it is achieving its objectives and bringing you a return on investment.
Web design agencies are dedicated to building engaging and impactful sites which are scalable and specific to your goals.
When you hire an agency, you are paying for knowledge, experience and creative talent.
A lot of thought, planning and creativity will go into building your site. We make it look easy because we’ve been doing this for a long time! The user experience and journey are at the heart of the design, and getting these right is crucial to its success.
Outsourcing to the right agency is a smart investment for a high-quality website that will pay dividends in the long run.
What Should You Expect When Hiring a Web Design Agency?
Following your initial contact, your agency will spend time understanding your requirements and use this knowledge to compose a proposal detailing how they will approach your project.
Once you have agreed to the proposal, your agency will schedule the initial phase of planning your site’s architecture and framework. The designers will use this as a base to design the look and feel.
Your website will go through various stages of development, depending on your requirements.
From the design phase, your website will move into the build and development phase, where the design becomes a working version of your site. Your website may also require a CMS and backend development to create the functionality to make it all work.
Your site will need to be tested and populated with your text and media in anticipation of its launch. Your agency should also arrange training to add content and manage your site.
When your site launches, your agency will move it to the server where it will be hosted and sort out the technical details, such as pointing your chosen domain name to your new website.
Your website needs to grow with your business and adapt to any changes to ensure it is giving you an optimal return on investment.
Why You Need a Long-Term Relationship With Your Web Design Agency.
Most agencies will offer ongoing support and services to help keep your website on track.
Your site will also need to keep up to date with the latest security updates and technology, much like computers need to, as new security threats become apparent. Code can also become obsolete with new browser releases, which can break your website – an agency will keep on top of these.
Agencies also usually offer some support whereby you can ask for help if you’re unsure how to do something.
At The Hideout, we don’t mind how trivial a question may seem; we don’t expect you to be experts when it comes to websites – that’s our job, and we’re only too happy to help!
How Can You Find a Web Design Agency?
Nowadays, it’s possible to choose a web design agency from anywhere in the world.
You don’t need to be local if you’re happy to conduct business online or by phone. However, we recommend that you select an agency within the same timezone as yourself to avoid waiting for them to resolve any issues that might arise.
Personal recommendations are always a good way to find a reputable agency.
Reaching out to your contacts on places such as LinkedIn or social media can provide you with a shortlist. Search engines are also an easy way to find relevant agencies.
You want an agency that will take the time to understand your business and industry and can offer advice on how to tailor your website to suit your business goals. Never be afraid to ask questions! A decent agency will be happy to answer them and should be able to explain everything in terms you can understand.
What Can You Expect From the Hideout?
Our team is highly experienced and genuinely interested in helping your business succeed.
We don’t use jargon, we like to keep everything nice and simple, so no one gets confused. We will help you decide on the best options for your website and ensure you fully understand what you will be getting and how your new site will meet your objectives.
We spend time planning your site to ensure it has solid foundations, which our talented team can turn into something amazing. A dedicated account manager will oversee your project to keep everything running smoothly and be on hand for any queries.
We like to build long-term relationships with our clients and offer web hosting and support services.
Many of our clients have been with us for years, and we know their business as well as they do. These unique insights help us offer them the best service.