A brief history of creative agencies in Britain
It may surprise you that advertising and marketing have existed in varying forms for centuries! Early advertising took the form of displaying wares outside shops or painting murals to entice customers. There is also evidence of rudimentary posters and flyers in ancient Greece, Rome, Egypt, Arabia and China.
It’s fair to say that advertising has progressed along with technology. In the late 18th Century, one of Britain’s first advertising agencies is thought to have been established, selling advertising space in newspapers and magazines, which are still a convenient means of reaching a large target audience.
Then along came radio and television, and with them, many new advertising and marketing opportunities. By now, there were numerous creative agencies as the means of advertising, and engaging audiences grew. But it was the internet, upon which Tim Berners-lee created the World Wide Web in 1989-90, that heralded a whole new way of working. Someone buy that man a beer!
The digital era became revolutionary as technology advanced. Web design and development agencies started springing up, and acronyms such as SEO (Search Engine Optimisation) and PPC (Pay Per Click) became a normal part of our language.
Let’s also not forget the advancement of mobile technology and mobile apps. Digital agencies are continually evolving to keep up with all that digital has to offer.
