What Does a Branding Agency Do?

By Sarah / Industry /

A branding agency creates, refreshes and maintains the brand identity for businesses.

Agencies will differ in their services and approach to your branding project as it can encompass many aspects, from brand analysis and strategy to brand design to ongoing marketing.

Analysing your brand involves an in-depth look at your industry, company, and what makes you unique. As part of its strategy, an agency will cover ways to improve your industry standing, what will make you stand out from your competitors, and how to appeal to your target audience. 

Brand design covers everything from your logo to your website to all visual and written materials. An ongoing strategy is essential to reinforce your brand and use continual marketing efforts to increase sales.

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What Is Involved in a Brand Identity?

Your brand identity is essentially your company’s ambassador, representing your business to the world. There are many elements which make up your brand:

  • Logo
  • Icons and imagery
  • The look and feel of your website
  • The colours and typography you use everywhere, such as on your logo, website, stationery etc.
  • Your tone of voice and writing style
  • Packaging design (if applicable), comprised of your logo, colours and typography and following your brand’s tone of voice and style
  • Branding guidelines that cover every element of your brand and how to implement them

The elements work together to create your brand’s persona, bringing it to life for your customers and staff. When creating your brand, you need to consider how your target audience will relate to it and how closely it aligns with your core values.

For example, a firm of corporate lawyers whose target audience is mainly high-level executives won’t want to use a casual tone of voice or playful imagery and colours. They need to instil confidence in their customers that they will take their work seriously and professionally. On the other hand, a child’s nursery is all about fun and being playful, and they will want to use their branding elements to reflect this.

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How Do You Use Your Brand Identity?

When your branding is ready to launch, it will need to be incorporated into every aspect of your business, including:

  • Website
  • Social media
  • Stationery
  • Signage
  • Office/store decor
  • All marketing materials

Your branding becomes a part of your entire business and the bible it lives by. Every customer interaction needs to reinforce your brand, even when dealing with complaints. Inconsistency becomes confusing for customers and staff alike and will be difficult for customers to relate to if it’s constantly changing. 

When branding is done well, customers build a connection with it via positive associations, which also helps retain their loyalty. You also have something to base your marketing strategy on – branding is just part of the process – continued marketing is important to keep generating sales. They need to work together.

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What Are the Advantages of Using a Branding Agency?

Creating or updating a brand requires a mix of skills and an objective approach. When working on your branding project, it’s not always easy to distance yourself from it and take it in fresh directions. Depending on your organisation, you may also have a large number of staff and stakeholders involved which can become problematic trying to please everyone.

A branding agency will take a professional and objective approach and will be able to offer ideas that you may not have considered. With a third party involved, you may find it easier to appease decision-makers as the agency won’t be involved in any internal politics.

Using an agency allows you to keep your project on track and keeps you accountable for your part. You will also benefit from the agency’s previous experience as well as its strategic, technical and creative skills.

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Does the Hideout Offer Branding Services?

Branding and everything involved with it is a big part of what we do! Our full range of services lets you keep everything under one roof, giving you just one company to liaise with. You will also receive support from a dedicated account manager, and our team is always happy to help with any queries.

Our branding service is ideal for getting to the heart of what makes your company tick and how to create a brand to be proud of. Our Brand Biology workshops will help you uncover invaluable insights and help create a new brand strategy.

Our creative team has a range of impressive skills which allow us to offer services to support your brand, including logos, packaging design, websites, photography and illustrations. We can also help with email and marketing campaigns, SEO/PPC, and social media.

If you would like to find out more, you can chat with our team at 01622 238535 or team@thehideout.co.uk.

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