Aesthetically we’re much cleaner. The yellow has remained – we were never going to let that go! However, we’ve opted for a brighter palette, which allows our content to breathe and provides a more uplifting feel. The addition of the wood texture is a nod to our surroundings and our ‘Crafted with purpose’ messaging.
Rebranding ourselves gives us a chance to really show off what we can do. It’s allowed us to improve our entire brand kit from the simple things like email footers, right through to contracts, brochures, our newsletters, social channels and of course our stationery. Our previous business cards were always going to be hard to beat but hopefully we’ve stepped up to the challenge! Look out for our future blog post on the creation of those.
The website. With the new brand being much more simplistic the new site is all about the extra little details, such as user and screen interactions. The team has been hard at work and it’s not just what you see as an end user, the development team have experimented with a new technology they’ve wanted to try out for a while. When the site first loads, the content of every page is downloaded in the background meaning subsequent pages appear immediately when clicked. This also means the site works offline. Magic!
